Program Description

Social Media Pro is a six week training program that teaches everything you need to know to start using social media for business. This program provides a unique combination of online learning, and group coaching sessions.

Who Should Attend

Accountants, business consultants, attorneys, financial planners, insurance agents, real estate agents, IT professionals, and business owners who want to learn a practical approach for using social media to grow their bottom line.

How You Will Benefit

Upon completion of this course, you will have a solid understanding of social media. You will know exactly what to do to integrate social media into your overall marketing strategy. You will create tools to help you listen to the market place, identify new opportunities, and attract your ideal customers.

Each group is limited to a maximum of 6 attendees so you will get the personal attention you need to create a successful social media marketing plan.

What You Will Learn

Orientation - In this session we will discuss the keys to successful small business marketing and how social media marketing integrates with your overall marketing plan. We will also review what will be expected of you from week to week as well as demonstrate the tools you have available to learn and communicate with other members of the program.

Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.

Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.

Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.

Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn

Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.

Bonus Session - One-on-One Coaching Session - Everyone who completes all of the assignments in this program will receive a 1 hour personal coaching session. It is recommended that you schedule your follow up session 2 - 3 weeks after completing the course. Use this session to fine tune your social media marketing plan and get the answers to any questions you've run into when implementing social media in your business.

Prework Required

None. You will receive your first assignment during the orientation session.

You Will Receive

• Access to all session videos, articles, and resources
• 5 group coaching sessions
• A one-on-one follow up coaching session
• The opportunity to connect with other like minded business owners who want to use social media to grow their business

Tuition

$395